A Premium Choice Travel brand · Dubai
Ocean and river cruise experiences — from Arabian Gulf sailings to the Mediterranean and beyond.
About Cruises
Cruising from Dubai’s doorstep or flying out to join a ship anywhere in the world. We match you to the right line, the right ship and the right cabin — then wrap flights, transfers and hotel stays around the sailing so the whole journey is one booking.
Journeys we’re excited about
Open one for the full plan — then let a specialist reshape it around you.
Northern Europe · Premium Choice Cruises
Waterfalls, sheer green walls and quiet ports — Norway is the sea holiday the UAE summer was made for.
Mediterranean · Premium Choice Cruises
Barcelona, the French coast and Italy in one seven-night sailing — the classic first Med cruise.
Greece · Premium Choice Cruises
Seven nights island-hopping the Aegean with one unpack and dinner booked every night.
Arabian Gulf · Premium Choice Cruises
Four nights of Gulf ports and warm-water sailing, starting ten minutes from home.
The Premium Choice difference
Real people who take the time to understand how you want to travel — and answer when you call.
Travel knowledge built through years in the industry, from Gulf staycations to round-the-world itineraries.
Six dedicated travel brands, each built around a different way to travel — never one-size-fits-all.
A Dubai base with hand-picked partners in destinations around the world.
Personal assistance before, during and after your booking — especially when plans change.
Not sure where to start? Tell us what kind of experience you’re after and we’ll shape it with you.
Start planning →Tell us what you have in mind — a specialist replies typically within one working day.