A Premium Choice Travel brand · Dubai
See more of the world. Unpack once.
Ocean and river cruise experiences — from Arabian Gulf sailings to the Mediterranean and beyond.
What kind of trip are you after?
About Cruises
Premium Choice Cruise
Cruising from Dubai’s doorstep or flying out to join a ship anywhere in the world. We match you to the right line, the right ship and the right cabin — then wrap flights, transfers and hotel stays around the sailing so the whole journey is one booking.
- ✦Arabian Gulf cruises
- ✦Mediterranean sailings
- ✦Northern Europe & fjords
- ✦River cruising
- ✦Fly-cruise packages
- ✦Group sailings
Journeys we’re excited about
Starting points, not set menus
Open one for the full plan — then let a specialist reshape it around you.
Northern Europe · Premium Choice Cruises
Norwegian Fjords Cruise
Waterfalls, sheer green walls and quiet ports — Norway is the sea holiday the UAE summer was made for.
Mediterranean · Premium Choice Cruises
Western Mediterranean Highlights Cruise
Barcelona, the French coast and Italy in one seven-night sailing — the classic first Med cruise.
Greece · Premium Choice Cruises
Greek Islands Cruise from Athens
Seven nights island-hopping the Aegean with one unpack and dinner booked every night.
Arabian Gulf · Premium Choice Cruises
Arabian Gulf Cruise from Dubai
Four nights of Gulf ports and warm-water sailing, starting ten minutes from home.
Japan · Premium Choice Cruises
Japan & South Korea by Sea
Three Tokyo nights, then a nine-night sailing around Japan's coast with a Korean call.
Singapore · Premium Choice Cruises
Southeast Asia Cruise from Singapore
Singapore, Malaysia, Thailand and Vietnam in one warm-water winter sailing.
The Premium Choice difference
Why travellers stay with us
Personal
Real people who take the time to understand how you want to travel — and answer when you call.
Experienced
Travel knowledge built through years in the industry, from Gulf staycations to round-the-world itineraries.
Specialist
Six dedicated travel brands, each built around a different way to travel — never one-size-fits-all.
Connected
A Dubai base with hand-picked partners in destinations around the world.
Here when you need us
Personal assistance before, during and after your booking — especially when plans change.
Talk to a travel expert
Not sure where to start? Tell us what kind of experience you’re after and we’ll shape it with you.
Start planning →Let’s make it happen.
Tell us what you have in mind — a specialist replies typically within one working day.